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Showing posts from August, 2022

SEO definition

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What is SEO ? (Bing.com, 2022) SEO stands for search engine optimization, it  is the process of optimizing websites so that they rank well on search engines through organic searches.(www.dictionary.com, 2022) This is one of the most crucial marketing strategies for any business. The focus of SEO efforts should be the process of making sure search engines recognize your strength as the leading information on the web for a particular search query.(wix.com, 2022)                                                                             However, there are some benefits of SEO because on page SEO refers to the strategies that you implement on yo...

Types of E-commerce

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Types of E-commerce (Bing.com, 2022) The first one is BUISNESS to CUSTOMER, B2C businesses sells directly to their end users. Anything you buy in an online store as a consumer from wardrobe and household supplies to entertainment is done as part of business to customer transaction.B2C includes products and services as well. Examples include Target.com and Macys.com. These go between put buyers and sellers together without owning the product or service.(Big Commerce, 2022) The second one includes Business to Business, a business sells its products or services to another business. Sometimes, the buyer is the end user but the buyer often resells to the consumer. B2B transactions generally have a longer sales cycle. As younger generations enter the age of making business transactions, B2B selling online space is becoming more important. Examples include ecommerce business sites such as Amazon business, Alibaba business. Tires, electronics are usually manufactured by various companies and...

Advantages and Disadvantages of an E-commerce website

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Pros and cons OF E-commerce : Pros: It allows individuals to reach customers across the country and all around the world.   The customers can make any purchase anytime and anywhere. It is a lower cost, with the advancement of ecommerce platforms, it has become affordable and easy to set up and run ecommerce business with a lower overhead. The other advantage of ecommerce includes increased Sales Along with instant gratification, for businesses selling digital goods, ecommerce allows to deliver products within seconds of placing an order. This satisfies the need of consumers for instant gratification and assists in increases sales. ( A Plus Topper, 2022). Cons : The disadvantages of ecommerce include IT Security Issues, more organizations and businesses have fallen prey to malicious hackers who have stolen information of the customers from their databases, similarly, credit card fraud, are a natural and growing problem for online businesses. It can lead to many chargebacks, which r...

Features of an Ecommerce Website

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This blog will explain the features of E-commerce :                                                                                                          The features which are essential for eCommerce include the User Friendly Design , it is the most important feature that customers want in eCommerce site. You can prioritize customer experience by creating simple, straight forward, high quality homepage which includes a logo, search bar, navigation bar and focusing on creating a responsive website.(Nexcess, 2022). This picture shows the front page of TESCO online website    The other important feature of ecommerce is Multiple-Payment Option, the shopping card abandonment is often a big issue for online retails, so...

Invention of E-commerce and www

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This blog is about E-commerce and www  E-commerce is a platform that is used for buying and selling products and services on the internet. e-commerce was invented by Michael Aldrich in 1979 . Michael is from United Kingdom and he was an English inventor, innovator and entrepreneur. He spend his fifteen years in the sales and marketing. The first use of e-commerce website was launched in 1982 it was the platform where people sell their used computer and company named as Boston Computer Exchange .  Boston Exchange Company office picture : Michael Alrich inventor of E-commerce : www In 1989, Tim Berners-lee invents  www  while working at CERN. He was an British scientist, www stands for World Wide Web. The www was made for the scientists all over the world, so then they can introduce their new inventions, theories and concepts.  Berners lee First proposal  Lee can do too much hard work on this invention and in 1991, He presents www software around the...