SEO definition
What is SEO ?
SEO stands for search engine optimization, it is the process of optimizing websites so that they rank well on search engines through organic searches.(www.dictionary.com, 2022) This is one of the most crucial marketing strategies for any business. The focus of SEO efforts should be the process of making sure search engines recognize your strength as the leading information on the web for a particular search query.(wix.com, 2022)
However, there are some benefits of SEO because on page SEO refers to the strategies that you implement on your webpages themselves, including everything from the design and written content, to your metadata, alt text and more. This includes elements like external links, social posts and other website promotion methods. Both on page and off page SEO are essential in driving traffic to your site and in ultimately signalling to Google that your device is a significant player on the internet. By letting Google know that your pages are important, and that people are interested in learning about what you have to offer, you can help your pages rank higher and gain more traffic. (wix.com, 2022)
Reference :
- Wix.com. 2022. [online] Available at: <https://www.wix.com/> [Accessed 7 August 2022].
- www.dictionary.com. 2022. Definition of SEO | Dictionary.com. [online] Available at: <https://www.dictionary.com/browse/seo> [Accessed 7 August 2022].
- Bing.com. 2022. seo - Bing. [online] Available at: <https://www.bing.com/images/search?view=detailV2&ccid=BT5LcO5m&id=1893A81B2917344BC7033BE9A07D42396086F361&thid=OIP.BT5LcO5mpqrmMGIix876bAHaE8&mediaurl=https%3a%2f%2fmaxwebsolutions.co.uk%2fwp-content%2fuploads%2f2020%2f04%2fShopify-SEO-Services.jpg&cdnurl=https%3a%2f%2fth.bing.com%2fth%2fid%2fR.053e4b70ee66a6aae6306222c7cefa6c%3frik%3dYfOGYDlCfaDpOw%26pid%3dImgRaw%26r%3d0&exph=836&expw=1254&q=seo&simid=608054317409379794&FORM=IRPRST&ck=EDE227E818F52844C124D3BA27CC6B6C&selectedIndex=56&ajaxhist=0&ajaxserp=0> [Accessed 7 August 2022].
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