Advantages and disadvantages of metatags

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Advantages of metatags:

Meta tags are used by some lesser known search engines. Meta tags gives SEO advantage with the search engines. It appears in search results with search engines. Well written meta tags attract the searchers to the page than snippets of text from the page. Meta tags may be a factor with some lesser known search engines. Misspellings may also appear in the search engine if you use them on the web page.

Disadvantages of metatags:

Time spent working on meta tags is time taken away from your optimizing your site with those keywords which is more important. When you use meta tags, you are telling your competitors exactly what keywords you are optimizing for each page. Competitors can take those lists carefully you crafted and optimize their own sites for the same keywords.

How to overcome with disadvantages of Metatags:

We can overcome on the disadvantages by not using long meta descriptions. The general length is 160 words for desktop and 120 for mobile. Similarly avoids using meta descriptions which are too short. Search engines will view meta description as lacking in quality as well as substance. Meta tags must mean to summarize the page they are associated with, otherwise your meta tag will not be used by the search engines. Do not create boring meta descriptions, searches will immediately glance over. Do not confuse the meta description with snippets because both are different things.(Search Engine Journal,2022)


References:

  • Riddall, J., 2022. 10 Mistakes to Avoid When Writing Your Meta Descriptions. [online] Search Engine Journal. Available at: <https://www.searchenginejournal.com/meta-description-mistakes/250897/> [Accessed 8 September 2022].
  • 2022. [online] Available at: <https://www.webhostingtalk.com/blog/meta-tags-and-search-engine-optimization/> [Accessed 8 September 2022].
  • Bing.com. 2022. meta tags - Search. [online] Available at: <https://www.bing.com/images/search?view=detailV2&ccid=DSmY4yb4&id=5951F882DD29EC5E709F668BEBED204264B0F63E&thid=OIP.DSmY4yb4DJP63h8sd9kQQAHaD_&mediaurl=https%3a%2f%2fth.bing.com%2fth%2fid%2fR.0d2998e326f80c93fade1f2c77d91040%3frik%3dPvawZEIg7euLZg%26riu%3dhttp%253a%252f%252fwww.digitalvidya.com%252fwp-content%252fuploads%252f2017%252f05%252fMeta_tags_seo-1170x630.jpg%26ehk%3dxWIMUmxnJcBYVnLnXR8OdMGNAfK3lQLI8OyQve%252fOnAw%253d%26risl%3d%26pid%3dImgRaw%26r%3d0&exph=630&expw=1170&q=meta+tags&simid=608035054520723963&FORM=IRPRST&ck=98CA865D0D4B6DB113C6D3C54E78B53A&selectedIndex=14&ajaxhist=0&ajaxserp=0> [Accessed 8 September 2022].

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